Source entrepreneur.com
3 Keys to Future-Proofing Your Business
If you asked 10 different people for their definition of innovation, you would receive 10 different answers. Even the big consultancies can’t agree. Doblin (Deloitte) touts “Ten Types of Innovation,” McKinsey offers “Eight Essentials of Innovation” and Accenture’s “Innovation Architecture” combines six capabilities areas. The differences in these frameworks stem from the desire to differentiate. But innovation in and of itself is not subjective. Differing definitions can cause confusion and create complexity around what should be a simple premise and attainable goal for most marketers.
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