Today’s customer is more educated than ever before. So, think of your small business blog as a combination of a journal, educational tool and advertising technique.
The trick is to make it look more like an informational piece of content than a blatant advertisement for your business. Therein lies the rub: how do you craft your blog to contain a blend of all of the above without it sounding like you are making a pitch? Let me show you how.
From our very good friends over at business.com
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