7 Tips for Entrepreneurs Looking to Build Their Brands on YouTube
If video is part of your content strategy, building and branding your YouTube channel should be, too. In this episode of “Content Marketing Tips,” Entrepreneur Network partner and video content strategist Salma Jafra interviews Brian G. Johnson, author of Tube Ritual Volume I: Jumpstart Your Journey To 5000 YouTube Subscribers!, about his philosophy on personal branding.
Because YouTube is such a popular video platform, it helps brands meet potential clients and customers where they are, Johnson says. Not to mention, YouTube videos often attract viewers years after they’re first posted, whereas posts on other social media platforms are more ephemeral.
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