Although there might be some bad apples out there, most businesses genuinely want to serve their localities. The problem is, they don’t know how to respond well to customer complaints. Their efforts seem insincere or shallow, creating friction between them and the buyer. If not remedied, this could lead to more than lost revenue.
In real life, people usually prepare a bit before going on a date. In this case, think of unhappy customers as unsatisfied first dates. On your second meeting, make sure to woo them back to your side.
From our very good friends over at business2community. com
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