Source entrepreneur.com
3 Steps to Take, to Avoid Sinking Your Startup
Just because an industry is doing well doesn’t mean every company in that industry will follow suit. There is a reason Target and Walmart both exist and thrive. Each superstore attracts a different type of consumer. Any entrepreneur needs to clearly identify his or her ideal consumer. This will simplify the products that will then get developed, the marketing campaigns that will get deployed and the sales goals that will get set.
From our very good friends over at entrepreneur.com