Elevator Pitch Meltdown: Watch the Moment That Broke This Entrepreneur’s Brain

Elevator Pitch Meltdown: Watch the Moment That Broke This Entrepreneur’s Brain

On Entrepreneur Elevator Pitch, our board of investors has all kinds of questions for contestants, digging into their costs, marketing strategies and sales traction (or lack thereof). They’re looking for entrepreneurs who can think on their feet and know their products and audiences. As Marc Randolph, co-founder of Netflix and an Elevator Pitch investor put it, “when you’re making your pitch, I want you to tell it, not sell it. Sure, describe your product, but I’m not your customer — I’m an investor. I want to know that other people are going to like it. I want to know how that’s going to make my investment profitable. And most importantly, I want to see that you have the chops to make your business work.” 00:00 – Intro
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