Follow the 3 Ps to Grow Your Social Media Influence
If you want to build up your personal brand and gain influence online, you don’t need millions of followers, but you do need a clear reason for people to listen to and engage with you. In my case, I’ve built up my influence on social media over the years by being honest and transparent about my life while doing my best to offer valuable marketing insights to my audience. I try to stay in my lane as a social media marketing expert, rather than trying to be an influencer on every topic.