How to Optimize Your Content on Twitter
In this episode of The Rough Cut, Entrepreneur Network partner Alex Ragir travels to Cannes, France for the Cannes Lions International Festival of Creativity, one of the most prominent events and award shows for the advertising industry. There, he sits down with Stacy Minero, Global Head of Content Creation at Twitter.
Ragir and Minero discuss content optimization for Twitter, the potential for integrated marketing campaigns and how paid and organic reach should complement each other.