How to use Email for your Brand Storytelling

Really powerful marketing ideas are all born from simple psychological principles. Storytelling may be a popular buzzword now, but the truth is we’re wired to like stories. They help us better understand the world around us. Children learn social or moral rules through fables, we remember scientific concepts through analogies, and they help us relate to and empathize with others.When done right, storytelling engages your customer in the long-term, allowing them to relate to your brand’s personality and mission, and feel emotionally invested in your success. 80% of consumers want brands to tell their story but can’t remember a good example. So how do you do it right? There are no hard and fast rules but here are some ideas to help you tell your brand’s story through email.