Source entrepreneur.com
How to Use YouTuber Content as a Promotional Tool
Many companies have achieved success when it comes to creating an audience for their content by reaching out to established online influencers—people who are extremely active on social media, online personalities, bloggers, and YouTubers—and encouraging them to share details about their company, product/service, or YouTube content, in exchange for free products or payment.
From our very good friends over at entrepreneur.com