A key element of any marketing or growth plan for B2B 
(business to business) is the use of Social Media.
In business you need to build a network of online contacts and
hopefully customers and Social media will help you manage and
achieve this.
Network building
Social Media can help you manage your online network building via its various channels such as Twitter, Facebook and LinkedIn. Through these we can view the profile of others and see the benefit of networking with them.
We can also participate in online business communities built up around common interests or goals.
Share your knowledge or expertise
With Social media we can contribute and share our knowledge and expertise. We can inform and educate other businesses and they will come to respect our business and hopefully use our services. Remember if you are going to sell to someone they need to understand what you are selling first and then they will decide if they need it ot not?
Long term plan
Within B2B networking your aim is to build a relationship up for the long term and not just a quick sale.
Through Social Media you need to build up the networks understanding of your business. You also need to understand the business of each potential customer and get to know your customers or clients needs. Remember people prefer to do business with others that they like and trust. Participating in these Social media networks will help you achieve all these goals.
