Source entrepreneur.com
Managing Relationships on the Run: 4 Reasons to Adopt a Mobile CRM
After years of experts saying it was coming, mobile usage has eclipsed desktop. Including tablets, mobile usage has exceeded 56 percent, according to StatCounter’s December 2017 GlobalStats report, while 43 percent of users prefer desktop. What does this mean for entrepreneurs and startup founders? It means your software and sites have to be adaptable to mobile. But what you might not realize is that it’s time to update your CRM to include a mobile strategy as well. With your sales team members always on their phones, it makes sense to give them the tools they need right where they are. Using a CRM compatible with mobile devices — whether it’s a web browser with cloud CRM or a mobile CRM app — they can access important customer data when they meet with customers and prospects out in the field.
From our very good friends over at entrepreneur.com