Customer Engagement: Big Data or Big Ideas?
Today, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of[…]
Read moreToday, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of[…]
Read moreThe customer is king. Much has been written lately about the “Age of the Customer.” Despite all the press, I[…]
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