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The Role of Content Marketing in Building a User Experience

The Role of Content Marketing in Building a User Experience

role of content marketingThe phrase “the whole is greater than the sum of its parts” is aptly suited to the user experience. In digital design, the user experience is the whole and content is one of its parts. Without the right content cues, your audience may not know how to navigate through your site or find answers. The user experience is more than content, but content is vital to the outcome.

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