Over the years, digital advertising and the financial services industry have grown closer and closer together. Financial services rank third highest in overall share of total digital ad spend across all industries. In 2015, total US digital advertising spend grew to all new heights, reaching $58B. Financial Services industry owns 12.3% of total Digital Ad spend, or $7.2B as of 2015. This is a 14.5% growth in spend from 2014, and eMarketer estimates this growth will reach $8.2B in 2016 and $10.9 by 2019.
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